Totally understand the problem and where you're coming from but the far better solution is for the troops on the ground to have better situational awareness and a sense of direction. That means looking at their GPS, carrying the dumb compass, noting where the sun is (in the Stan, it'll always be south of you, comes up in the east, moves 15 degrees an hour and goes down in the west. At 1200 local standard time will be directly overhead). Stars are available at night, ridge lines are oriented in some direction. Streambeds, even if intermittent or even if the creeks are dry, are on the Map more to show you where low ground is than they are to show you water. Plenty of ways to get there. There's no excuse for a ground commander (dare I say everyone...) to not know where the cardinal points are in relation to where he is located. It ain't that hard...
I do know the difficulties but it's a training issue that can be easily solved. Use of "Your 3 o'clock" is better than nothing but can be disastrous if a guy is facing 180 degrees away from what looks like or should be his orientation -- or the guy hearing and reacting is not the guy you're talking to.
In this case, it's better for the Aviation support to force the cardinal directions on the ground guys. As you say, it's the ground pounders fault, not the airplane drivers...
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