How are any of those things attributable to AQ's IO campaign?

Bush's win in 2004 is also attributable, given this episode:

At the five o'clock meeting, once various reports on latest threats were delivered, John McLaughlin opened the issue with the consensus view: "Bin Laden certainly did a nice favor today for the President."

Around the table, there were nods....Jami Miscik talked about how bin Laden — being challenged by Zarqawi's rise — clearly understood how his primacy as al Qaeda's leader was supported by the continuation of his eye-to-eye struggle with Bush. "Certainly," she offered, "he would want Bush to keep doing what he's doing for a few more years."