Like I said, it resonated with the Brits, but not so much with the Americans. I think it might be getting over played and twisted a bit by those who have heard the words, but lack the context.

The primary point the commander was conveying was that under the new tactical directives we are asking the soldiers to assume much more personal risk in order to preserve and advance the larger strategic goals of the operations; and that leaders needed to do a more effective job of recognizing those who did so.