Marc, all, is it time for the invention of another field to supplant Anthropology in the field of military matters? My MA is in International Relations, which was "invented" to supplant political science in the field of post-WWII nation-state relations. I see so many interdisciplinary PhDs these days that you'd think some ambitious fellows could find a school interested in producing some PhDs who saw war as a "normal" state of human existence and would be interested in studying what makes people fight and what makes them decide to stop fighting.

It seems to me that COIN is the art/science of determining how to make a person/culture lay down arms, or decide not to pick them up in the first place.

You'd need to call it something, though.....