I'm typically more dramatic about that topic than I probably should be. I should probably temper my distate for the snake oil sales pitch over culture and language by saying that I'd take a sharp, motivated linguist every time, over a lengthy spin-up package delivered by the culture pimps based at the mission rehearsal sites, or Quantico.- That if hell-bent on executing COIN, then understanding the language and culture are pretty fraking important (I know JCustis will disagree)
The culture pimps are a fleeting nuisance for commanders who are forced to endure the mandatory training before deployment, at a time when their schedules are already crushed.
Linguists can (and usually do) form powerful bonds that are a better return on investment. That's where the cultural immersion and language should come from.
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