RTK, a good reminder to me and all of us to "profile up" a bit.
Walrus,
If I follow your aim, I have to use different terms to get there and stay with you.
To me you're really talking about strategy (grand strategy, split whatever terminology hair is needed, I probably deserve it coming back at me ), of which the major operational IO themes are one actor in a large supporting cast. Perhaps the big name, top of the marquee actor, but only one of many.
Below that, all kinds of focused messages. Many very precise, very localized, very tactical, and not by any means the whole truth. IO out the wazoo.
But we can't talk big IO like you seem to want to, without knowing which big strategy we're talking about.
I have to admit the terms are becoming very blurry, but we can't use IO to mean everything on the one hand and media ops on the other.
Thank god my account isn't suspended anymore
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