I am going to disagree with you a little on this. Young enlisted and officers have a fascination with popular culture. Civilians have a fascination with combat video games. That is just entertainment.
What I am referring to are the social standards of duty and loyalty that are part of the military. I care much less about other standards like uniform or haircut standards, or even PT and height/weight to a point (No soldier ever stayed back home because they were too fat or could not pass a PT test, we took them with us anyway.) Standards are only important in as far as they reflect a necessity on the part of the mission and, secondary to that, a dedication to accomplishing that mission. When the standards become more important than the mission than we have lost focus.
In garrison before the war we were strict on enforcing uniform and decorum standards because they kept the Soldier sharp and situationaly aware. When some senior NCOs and Officers tried to enforce the same standards on the FOB the standards made less sense and the NCO's and Officers lost respect. They did not understand the purpose of the standard. Standards became a self-licking ice cream cone.
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