I know it comes across as idealism, but the real goal of this work is to get down to the bare elemental factors at work in these situations.
So, turning to your example:
A portion of my country is now "rebel held" or in other words, the "offical governance" from the capital has been at least supplemented, and perhaps totally supplanted by a new "legitimate" government (recognized by the populace, who bestow legitimacy, but outside the law, so therefore unofficial)
What to do? Are the rebels the problem, or are they merely a symptom of the problem? The easy answer is blame the symptom and the populace, and go in as you recommend and punish the populace for daring to support alternative governance; and eradicate the rebel force and its leadership. Ignore any failures of governance, and get on with your old ways. I have merely reset the conditions of failure with such an approach.
I probably will need to go in and deal with the symptoms, often quite harshly. My point is that you must also go in and engage your populace, understand their perceptions, and address those concerns as well if you want to have any hope of an enduring solution.
In Afghanistan most of the populace would prefer not to be under Taliban rule. That is a fact. It is also a fact that the majority of that same populace believes that they receive greater JUSTICE from the shadow Taliban legal system than they do from the Offical GIROA legal system. To disempower the Taliban GIROA must address the perceptions of poor governance; and that has very little to do with the multi-Billion dollar programs of services that the west is providing. You cannot buy your way out of an insurgency. Sometimes you must fight, but alway you must address the four causal perceptions I lay out above.
We are being led down a path of "Development-based COIN" by what Mr. Einstein would likely label "Intelligent fools." A separate group fitting that same description would have us go down a "War-based COIN" path.
I simply believe that an alternative path is more likely to produce the effects we seek.
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