How do you change the perception?

[BILL]

My experience is that you can not use a one way communication to create change or adaption in an adversary. You must insert yourself into the dialog to create those changes. In the United States we see that in how companies get news reports about their products, how books are sold on the "circuit" and reviews, and other examples of dialog. A website, or video does not create dialog it only creates a short term heightened awareness in the target. A great professor said good advertising uses good learning techniques. See, hear, do are the impetus of education and any information operation or advertising program.

There is a multi-Billion industry that is wrong then, advertising relys on one way communication.
The thing you mention are not dialog with viewers, but a discussion much like one has in forums.
And the Terrorist have found this to be a very effective way to recruit.

Bill