"Design" is more of a power word than "plan"; it conveys more of a "God like" height .
More seriously, I think it reflects the extreme engineering orientation of a lot of military doctrine. Not that that is bad per se, but it can have certain, hmmm, let's say "epistemological limitations" when it comes to dealing with lived reality.
Selil, you mentioned ISO. Did you ever look at the old ISO 9004? It's an intriguing example of how fuzzy "design" has to get once you add nasty people into it (like the "enemy") who insist on doing things their own way.
15k?!?!?! Drat!
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