There are communities of interest that do embrace creativity, although they maybe rare here - criminals.

"Blood & brawn" may have dominated their methods, nowadays the more successful, who are rarely caught, use skill and guile to exploit new consumer products in ways their inventors and suppliers did not imagine. Fraudsters come to mind as being creative, I don't mean incidentally those in Wall Street and our banks.

No wonder at times the military community has sought their help, as was documented in WW2 with SOE and OSS.