Ron,
I agree with your assessment of metrics as a tool for rigorous thinking/directed learning as opposed to an end in and of itself. Someone had posted a funny and relevant youtube video link at SWJ sometime back about the 'underpants gnomes' from southpark...1) Collect underpants. 2) ? 3) Make money. Effective commanders are able to bridge the gap between steps 1) and 3).
As I see it EBO and associated metrics are an adaptation of the marketing and strategic management concepts of SWOT Analysis (Strengths Weaknesses Opportunities Threats), VRINE Analysis (Valuable, Rare, Inmitable, Exploitable), Stakeholder Analysis, and the Balanced Scorecard. All of these tools, to include EBO, have to be regularly recalibrated as the situation changes. The effectiveness of all these tools is based upon the quality and flow of information (garbage in, garbage out) and the effectiveness of the management structure.
Large organizations with many objectives, which do not effectively utilize management information systems (a method to achieve unity of command which we should consider pursuing more rigorously ) are at a disadvantage when compared to small, highly trained and/or motivated and agile organizations which use simple technology (lets say cell phones) for limited objectives (lets say IED use). Large organizations do have the advantageous of massing at decisive points and staying power for conventional fights but GWOT is not a conventional fight. It seems to me that we need to start stealing more ideas from business, a place where America excels in unconventional and quick thinking, and see if we can apply some of these methods to our warfighting. EBO seems to be just such an attempt.
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