I know I'm late to the discussion and the product is briefed (ergo most likely OBE)...

Can't agree with BW more... and essentially I think the big missing node in your diagram is Coalition Operations (because as BW says, the nature of our actions has an information quality all their own... and is far more important) and unless the communications and operations planning/execution are intrinsicly linked and coherent... there is no amount of STRATCOM/Messaging/Perception Shaping you can do to overcome that incongruency...

I think that has been the real purpose of the COIN guidance that Petraeus and subsequently McCrystal and Odierno published...

Best of luck working with "Design"....