The law of diminishing returns is of course in effect.

Soldiers who already attempt to hide with cover, concealment, paint, natural camouflage (branches, grass) and shadows will have only small benefits from using a high-end camouflage.

But then again there are CvC's easy things that only seem to be easy and Murphy's law. Photos of WW2 soldiers with properly camouflaged helmets aren't exactly in the majority. It's tough to keep up a camouflage effort for weeks if it deteriorates to "useless" or even "tell-tale" within hours.


Camouflage clothing is relatively cheap and can make the difference between being detected and not being detected. That's especially true in the near-IR and IR spectrum (starlight scope, thermal).

There's also a psychological factor, just as with reliable rifles. Morale is ceteris paribus better if the equipment is being perceived as great - and an impressive clothing camouflage qualifies.